"Most startups are built to fail. But those failures, according to
entrepreneur Eric Ries, are preventable. Startups don't fail because of bad
execution, or missed deadlines, or blown budgets. They fail because they
are building something nobody wants. Whether they arise from someone's
garage or are created within a mature Fortune 500 organization, new
ventures, by definition, are designed to create new products or services
under conditions of extreme uncertainly. Their primary mission is to find
out what customers ultimately will buy. One of the central premises of The
Lean Startup movement is what Ries calls "validated learning" about the
customer. It is a way of getting continuous feedback from customers so that
the company can shift directions or alter its plans inch by inch, minute by
minute. Rather than creating an elaborate business plan and a product-
centric approach, Lean Startup prizes testing your vision continuously with
your customers and making constant adjustments"--

Eric Ries—The Lean Startup - How Today's Entrepreneurs Use Continuous Innovatio

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