The untold story of how the Dutch conquered the European book market and
became the world's greatest bibliophiles--an instant classic on Dutch book
history (BMGN - Low Countries Historical Review) [An] excellent
contribution to book history.--Robert Darnton, New York Review of Books
The Dutch Golden Age has long been seen as the age of Rembrandt and
Vermeer, whose paintings captured the public imagination and came to
represent the marvel that was the Dutch Republic. Yet there is another,
largely overlooked marvel in the Dutch world of the seventeenth century:
books. In this fascinating account, Andrew Pettegree and Arthur der Weduwen
show how the Dutch produced many more books than pictures and bought and
owned more books per capita than any other part of Europe. Key innovations
in marketing, book auctions, and newspaper advertising brought stability to
a market where elsewhere publishers faced bankruptcy, and created a
population uniquely well-informed and politically engaged. This book tells
for the first time the remarkable story of the Dutch conquest of the
European book world and shows the true extent to which these pious,
prosperous, quarrelsome, and generous people were shaped by what they read.

Andrew Pettegree, Arthur der Weduwen—The Bookshop Of The World

  • 9780300230079